GC Communications

Creative from Devotion

GC
Communications

Creative From Devotion​

GC
COMMUNICATIONS​

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About Us

With the desire to become the
LEADING AGENCY IMC IN SOUTHEAST ASIA
in orienting and leading customers to success with integrated marketing solutions.
We always try our best to bring our customers every day creative and quality marketing packages.

With the desire to become the LEADING AGENCY IMC IN SOUTHEAST ASIA in orienting and leading customers to success with integrated marketing solutions. We always try our best to bring our customers every day creative and quality marketing packages.

Core Values

Along with the core values of:
“Solidarity – Respect
Honesty – Dedication”

We agree with the view of CEO Apple – Mr. Tim cook: “Price is quite important but quality is more important. A cheap product will satisfy you when you buy, but when you bring it home and use it, that joy will no longer exist. ”Therefore, we believe, building the foundation for all marketing products based on Creativity and quality will help us gain a solid position in the mindset of our customers.

10-year strategy

In the next 10 years, we expect to achieve the goal of bringing  GC Communications brand to all customers who need an integrated marketing solution in Southeast Asia. At the same time, successfully implementing strategic orientation, turning GC Communications into a channel in bringing Vietnam’s domestic brands to the world, as well as supporting global corporations / businesses to enter Vietnam.

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Years

Our Service

GC Communications brings the best and best service packages to customers.

Please select the service package that suits your business below.

Our
Project

Our Project

Summarize
the Project

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STANDARD
CHARTERED

- Communication affirms the message: Standard Chartered is a multinational bank with a professional working environment, quality of service of international level which presenting in Vietnam.
- Send gratitude to customers with the new and high-class service packages from 2017.

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SUNSILK
(Cooperate with JWT)

In 2014, GC Communications worked with JWT PR (J. Walter Thompson) to run a campaign to promote a new product "Smooth 3D from every angle" for Sunsilk (belong to global FMCG Group Unilever).

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VNTT

Communicating to guarantee the message: Demonstrating the spirit of the event "Creative - Technology - Connection" and highlighting the solemnity, scale and level between Japan and Vietnam.

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STANDARD
CHARTERED

- Communication affirms the message: Standard Chartered is a multinational bank with a professional working environment, quality of service of international level which presenting in Vietnam.
- Send gratitude to customers with the new and high-class service packages from 2017.

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SUNSILK
(Cooperate with JWT)

In 2014, GC Communications worked with JWT PR (J. Walter Thompson) to run a campaign to promote a new product "Smooth 3D from every angle" for Sunsilk (belong to global FMCG Group Unilever).

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VNTT

Communicating to guarantee the message: Demonstrating the spirit of the event "Creative - Technology - Connection" and highlighting the solemnity, scale and level between Japan and Vietnam.

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DHG
PHARMA

Introducing to consumers all over the provinces and cities in Vietnam about the benefits of new products launched by Hau Giang Pharmaceutical Joint Stock Company, as well as hitting promotion events when launching products.

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HEC KOREA
FESTIVAL

Promoting Korean’s culture through K-POP wave. Vietnam is the first country in the tour of 10 countries that the 2014 HEC Korea Festival planned, followed by China, Singapore, Mongolia, Australia, America...

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PNJSILVER

- Run the media campaign for the Miss PNJSilver 2011 contest.
- Promoting Valentine collection of 999 premium PNJSilver Silver products

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MOLLIS

With the proposal of an impressive communication strategy and creative ideas, GC Communications has been selected by Phong Phu Corporation as a communication partner for Mollis cotton towel brand.

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HOANG GIA
PEARL

- Introducing “Dream & Aspiration” collection with approx. 100 Pearl high-class models.
- Attracting customers to participate in the event "Dreams & Aspiration" on the occasion of March 8.
- Introducing showroom system in Ho Chi Minh city and Nha Trang.

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LENCII
THAI TUAN

In 2013, in order to mark the 11-year journey of lighting up dreams, Thai Tuan Company met with students at 40 high schools across the country in the campaign " Thap Sang Uoc Mo Xanh 11" on the occasion the closing ceremony of the school year 2012 - 2013.

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LENCII
THAI TUAN

In 2013, in order to mark the 11-year journey of lighting up dreams, Thai Tuan Company met with students at 40 high schools across the country in the campaign " Thap Sang Uoc Mo Xanh 11" on the occasion the closing ceremony of the school year 2012 - 2013.

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Our Clients

Everything You Need

Clients have trusted and used our services.
Clients
Current project
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Contact Us

Contact us for advice on services as well as assistance in answering questions.

68 Nguyen Hue Street, Ben Nghe Ward
District 1, Ho Chi Minh City, Vietnam

GC1

GC Communications execute year-end PR & Communications plan for Standard Chartered Bank – one of the largest banks around the world.

Communication Objectives

  • Communication affirms the message: Standard Chartered is a multinational bank with a professional working environment, quality of service of international level which presenting in Vietnam.
  • Send gratitude to customers with the new and high-class service packages from 2017.

Execution

  • Generating communication ideas, a core concept for PR & Communications plan at the end of 2016, early 2017.
  • Executing communication on online and newspaper.
  • Implementing print products such as leaflets, brochures, posters, etc. especially the lucky money envelope to celebrate the new year 2017.

EVENT

Our process

  • Brand research.

  • Identify the target audience.

  • Set the target of the event.

  • Developing the main idea, the program’s script.

  • Prepare a budget and detailed implementation plan.

  • Report.

Our Solutions

  • Strategic planning.

  • Public event.

  • Commercial event.

  • Entertainment event.

  • Exhibition event.

  • Activation/ Roadshow/ Team building.

  • Wedding event.

FULL STRATEGY MARKETING

Our process

  • Research and analyze markets, competitors, customer Insights.

  • Advice on communication positioning strategy, Key visual, core concept…

  • Provide creative ideas and execution plans for the brand’s overall communication strategy.

  • Create Full Strategy Marketing Plan and develop marketing campaigns in detail.

  • Monitor KPI on schedule and budget.

  • Report.

Our Solutions

  • Strategic Branding Planning.

  • Channels & Platforms.

  • Core Concept.

  • Creative Visual/ Production/ Content Planning.

  • PR/Event & Activation.

  • Creative Technology, 2D/3D, VR/AI.

  • Visual Guidelines.

  • Content Guidelines.

  • Social Community Management Guidelines.

  • Digital Reputation Management Guidelines.

  • Media Plan.

  • Digital Audit & Measurement.

PLAN CREATIVE AND CONTENT MARKETING

Our process

  • Research and brand analysis, customer Insights.

  • Consult the overall content strategy project, Key visual, core concept…

  • Create a creative plan & content and detailed deployment items.

  • Monitor KPI on schedule and budget.

  • Report.

Our Solutions

  • Creative directing and creating advertising ideas.

  • Creating advertising content.

  • Writing PR articles, marketing e-mails.

  • Designing advertising visual for digital platforms (GDN, Facebook,…)

  • Distributing advertising content on Facebook, Google,…

  • Managing websites, fanpages and content on social networks.

  • Booking KOLs and media.

PR & COMMUNICATION PLAN

Our process

  • Research and brand analysis, customer Insights.

  • Consult the overall content strategy project, Key visual, core concept…
  • Generate PR & Communications plan and execute categories in detail.

  • Monitor KPI on schedule and budget.

  • Report.

Our Solutions

  • Brand Positioning.

  • Brand Portfolio Strategy.

  • Core Concept.

  • Creative Visual/ Content Planning.

  • PR.

  • Visual Guidelines.

  • Content Guidelines.

  • Social Community Management Guidelines.

  • Media Plan.

CRISIS COMMUNICATION

Our process

  • Research and business analysis – communication crisis.

  • Consult what needs to be prepared immediately within the business to deal with the media crisis.

  • Provide a plan to handle the media crisis.

  • Prepare a Crisis communication plan and a detailed execution plan.

  • Monitoring crisis and KPIs on schedule and budget.

  • Report, assess the impact and plan what to do after the media crisis.

Our Solutions

  • Strategic Crisis Planning.

  • Channels & Platforms.

  • Core Concept.

  • Creative Crisis Content Planning.

  • Content Guidelines.

  • PR/ Writing PR articles, marketing e-mails.

  • Social Community Management Guidelines.
    • Designing crisis visual for digital platforms (GDN, Facebook,…)
    • Distributing crisis content on Facebook, Google,…
    • Managing newspapers, websites, fanpages and content on social networks
    • Booking KOLs and media to crisis
  • Media Plan.

  • Digital Audit & Measurement.

BRAND GUIDELINE

Our process

  • Research and business analysis, customer Insights.

  • Advisory communication image positioning.

  • Provide ideas and core concepts.

  • Create brand guideline plan & quotation, execute details of tasks.

  • Monitor the timeline and quality of content / design.

  • Report.

Our Solutions

  • Brand Positioning.

  • Brand Portfolio Strategy.

  • Brand Story & Voice.

  • Brand Identity (Naming/Logo/Messaging/Guideline/System)

  • Web Design & Development (CJM/UX/UI)

  • 2D/3D Animation & Video Production.

DIGITAL MARKETING

Our Solutions

Digital Content Management
Digital Platform Management

  • Website Platform.

  • Application Platform.

  • Social Platform (Facebook, Instagram, Youtube, Zalo, LinkedIn…)

  • OTT Platform.

Digital Media Management
Digital Brand Guidelines

  • Digital Content and Visual Guideline.

  • Digital Community Management Guideline.

  • Digital Reputation Management Guideline.

  • Digital Audit & Measurement.

Digital Ads

● RTB & Programmatic Buying.

● Remarketing and Retargeting Direct.

● Display Network.

● Google: AdWords, GDN, Youtube (In-Stream, TrueView In-Stream, In Search, and InVideo Ads.

● Facebook Promoted Posts và Custom Audiences.

● OTT: Skype, Viber, Zalo…

MEDIA PLAN & BOOKING

Our process

  • Booking online (Advetorial, Banner, Ads..)

  • Booking print.

  • Booking TVC/ LCD/ Radio.

  • Booking Out of Home.

SOCIAL MEDIA MARKETING

Our process

  • Research and business analysis, customer Insights.

  • Strategic Consulting social content.

  • Create a social media plan and detailed deployment items.

  • Monitor KPI on schedule and budget.

  • Report.

Our Solutions

  • Creative directing and creating advertising ideas.

  • Creating advertising content.

  • Creating social content.

  • Designing advertising visual for digital platforms (GDN, Facebook,…)

  • Distributing advertising content on Facebook, Google,…

  • Managing websites, fanpages and content on social networks.

  • Booking KOLs and media.

MOBILE MARKETING

Our Solutions

  • Mobile service number.

     

  • Mobile SMS brandname.

     

  • Mobile banking.

    Allowing bank account queries, providing information on accounts, transactions, exchange rates, etc., Helps banks to ensure that customers can always control their accounts and create trust for customers. You can also pay via SMS when requested.

  • Mobile security.

    Control transactions, stock prices, indices, accounts, … simply with a few operations on customers’ mobile phones. Inform of status, trading results, account balance can be actively sent to customers from securities companies.

PRODUCTION HOUSE

Our process

  • Research and brand analysis, customer Insights.

  • Overall consultancy core idea, core concept…

  • Produce the script, quotation and detailed implementation plan.

  • Monitor the timeline and manage product quality.

  • Report.

Our Solutions

  • Creative directing and creating advertising ideas.

  • Creating advertising content.

  • Creating TVC scenarios.

  • Writing PR articles, marketing e-mails.

  • Designing advertising visual for digital platforms (GDN, Facebook,…)

  • Distributing advertising content on Facebook, Google,…

  • Managing websites, fanpages and content on social networks.

  • Booking KOLs and media.

pearl
HOÀNG GIA

GC Communications is the official communication partner of Ngoc Trai Hoang Gia in 2014 – the first company in Vietnam to have a self-contained pearl production process.
Fanpage: www.facebook.com/ngoctraihoanggia/

Communication Objectives

  • Introducing “Dream & Aspiration” collection with approx. 100 Pearl high-class models.
  • Attracting customers to participate in the event “Dreams & Aspiration” on the occasion of March 8.
  • Introducing showroom system in Ho Chi Minh city and Nha Trang.

Execution

From marketing research, collecting data reports, generating ideas, to building landing pages, using Digital tools, Booking Media for 2 months until the event ends.

Results

  • Increase the number of like fanpage to over 20,000 in just 1 month.
  • More than 200 customers participated in the event “Dreams & Aspiration”.
  • Become the most successful campaign of Ngoc Trai Hoang Gia in 2014.

PRINTING

Our Solutions

  • Office
    • (Namecard, envelopes, labels, profile covers …)
    • (Calendar categories by each brand)
    • (Types of lucky bags)
    • (Packaged products upon request.

  • Print ads (brochures, brochures, posters, banners, hi-flex prints, catalogues, …)

  • Other (warranty stamps, warranty cards, plastic cards, tickets, menus, paper bags, paper boxes, packaging …)

DHG
PHARMA

GC Communications is one of the partners coordinating communication for Hau Giang Pharmaceutical Joint Stock Company in 4 big brands such as Davita Bone, Eyelight Vita, Unikids, Eyelight Children.

Communication Objectives

Introducing to consumers all over the provinces and cities in Vietnam about the benefits of new products launched by Hau Giang Pharmaceutical Joint Stock Company, as well as hitting promotion events when launching products.

Execution

Accompanying with Hau Giang Pharmacy to run Full Digital campaign for each product according to schedule from 2013 to 2014.
Combined with Webtretho on media patronage.

Results

More than 50,000 consumers across the provinces and cities know and buy products directly.
Increase 100.000 likes on fanpages.

Main campaigns

  1. Building & developing Unikids – Functional food products for children.
    Time: 04/2013 – 06/2013.

2. Building & developing Davita Bone – and osteoporosis prevention product.
Time: 09/2013 – 11/2013.

3. Building & developing eye drops for older on the occasion of Ullambana named Eyelight Vita.
Time: 03/2014 – 05/2014.

4. Building & developing Eyelight Children’s brand – an eye tonic products.
Time: 04/2014 – 6/2014.

STANDARD
CHARTERED

GC Communications execute year-end PR & Communications plan for Standard Chartered Bank – one of the largest banks around the world.

Communication Objectives

  • Communication affirms the message: Standard Chartered is a multinational bank with a professional working environment, quality of service of international level which presenting in Vietnam.
  • Send gratitude to customers with the new and high-class service packages from 2017.

Execution

  • Generating communication ideas, a core concept for PR & Communications plan at the end of 2016, early 2017.
  • Executing communication on online and newspaper.
  • Implementing print products such as leaflets, brochures, posters, etc. especially the lucky money envelope to celebrate the new year 2017.

SUNSILK

In 2014, GC Communications worked with JWT PR (J. Walter Thompson) to run a campaign to promote a new product “Smooth 3D from every angle” for Sunsilk (belong to global FMCG Group Unilever).

Execution

  • Booking more than 100 articles on Vnexpress.vn, Dantri.com.vn, Ngoisao.net, Eva.vn along with many other small news websites.
  • Booking LCD ads, TVC.

Results

  • Increasing up to 500,000 likes for brand’s fanpage.
  • Hundreds of thousands of consumers across the country know and use products, Video ads attract nearly 1 million viewers.

VNTT

Being trusted by Becamex IDC Corporation and VNTT (Becamex IDC member company). GC Communications is the official organization of the event “Ceremony to grant cooperation license to provide ICT services between NTT Vietnam and VNTT” in Binh Duong.

The objective at the event

Communicating to guarantee the message: Demonstrating the spirit of the event “Creative – Technology – Connection” and highlighting the solemnity, scale and level between Japan and Vietnam. At the same time, it shows the vision of 2 companies frim 2 countries with the cooperation value of the project up to more than 20,000,000 USD.

Execution

Organizing a full event package “Ceremony to grant cooperation license to provide ICT services between NTT Vietnam and VNTT” in Binh Duong.

HEC KOREA
FESTIVAL 2014

In 2014, Kpop Music Festival was held in Vietnam with the participation of Korean singers and bands such as SNSD, 2 PM, Sistar, MissA…
Time: 2/2014 – 3/2014.
Website: http://heckorea.com.vn

Communication Objectives

Promoting Korean’s culture through K-POP wave. Vietnam is the first country in the tour of 10 countries that the 2014 HEC Korea Festival planned, followed by China, Singapore, Mongolia, Australia, America…

Execution

  • Fully run the PR & Communication Plan campaign: Market research – generating advertisement ideas – deploying each communication steps – accepting results.
  • Booking Media: more than a dozen newspapers and journalists.
  • Manage and take care of K-POP, V-POP fanclub at the event.
  • Support for take care of artist and setup at the event.

Results

  • 118,000 additional likes on Fanpage.
  • 150,000 people registered to attend through the website.
  • 40 articles with visits up to 200,000 times.

PNJSILVER

GC Communications is proud to be the exclusive partner of Full Digital plan for PNJSilver brand from 2010 to 2013 with the 3 biggest campaign ever counted up to that point.

Communication Objectives

  • Run the media campaign for the Miss PNJSilver 2011 contest – a big playground that PNJSilver premium Silver jewelry brand presents to all young girls nationwide.
  • Promoting Valentine collection of 999 premium PNJSilver Silver products and special offers for love season with the message of duplicating happiness for couples in Valentine night.
  • Attract young talents who want to prove their ability and express their dreams, thereby finding ambassadors for PNJSilver, shining with the jewelry of the brand.
  • With the presence of singers such as Ho Ngoc Ha, Noo Phuoc Thinh, Cao Thai Son, Bao Thy, Luong Bang Quang, Sy Luan, La Thang, 365, Nam Cuong, Minh Hang, Sunny Luong and a reasonable communication strategy, PNJ started a passionate summer, attracted musical talents through PNJSilver Stars contest – a genuine music feast for young people.

Execution

  • Get up to communication ideas and run all Digital tools: Facebook Fan, Facebook Ads, Google adwords. Also deploy social seeding channels: facebook seeding, forum Seeding ….
  • Booking advertising content on VOV, Yeah1 TV.
  • Writing PR articles, Booking Media on dozens of newspapers and reporters.
  • Manage and take care of fanclub V-POP at the event.
  • Support for artist care and setup at the event.
  • Design POSM publications such as Leaflet, Banner, Poster …

Results

  • The campaign attracted the participation of more than 1000 young people from all over the country.
  • There are more than 10,000 spectators attending the national finale with the theme “Cinderella dream”
  • Sales of the brand increased by 287% after the campaign ended.
  • Attract more than 1000 talented young voices from all over the country to shine with guest singers such as Sy Luan, Nam Cuong, Che Dinh Cuong, Tim, Truong The Vinh, Truong Quynh Anh, La Thang Group, group 365, Its Time Band.

Main campaigns

  1. Miss PNJSilver
    Time: 12/2010 – 4/2011

2. 999 confessions with PNJSilver.
Time: 08/02/2011 – 14/02/2011.

3. PNJSilver Star.
Time: 07/2011 – 10/2011.

LENCII
THAI TUAN

GC Communications cooperates with Lencii – a brand of Ao Dai Thai Tuan brand, to implement the campaign “Thap Sang Uoc Mo Xanh 11”.
Time: 06/2013 – 08/2013

Communication Objectives

In 2013, in order to mark the 11-year journey of lighting up dreams, Thai Tuan Company met with students at 40 high schools across the country in the campaign ” Thap Sang Uoc Mo Xanh 11″ on the occasion the closing ceremony of the school year 2012 – 2013.

Execution

  • Market research on provinces and cities across the country.
  • Generating the idea for the campaign.
  • Implementing each step of the campaign.

Results

Attract more than 80,000 hits for the campaign’s website, and more than 20,000 likes on Fanpage in just 2 months.

MOLLIS

With the proposal of an impressive communication strategy and creative ideas, GC Communications has been selected by Phong Phu Corporation as a communication partner for Mollis cotton towel brand.
Website: www.phongphucorp.com
www.mollis.com.vn
Fanpage: http://www.facebook.com/khanbongmolliscaocap/

Communication Objectives

Introducing to consumers all over the provinces and cities in Vietnam about the benefits of new products launched by Hau Giang Pharmaceutical Joint Stock Company, as well as hitting promotion events when launching products.

Execution

  • Implementing a full strategic marketing plan: Market research – generating advertisement ideas – deploying each communication steps – accepting results.
  • Deploying email marketing items with the content of introducing Mollis towels and promotions.
  • Deploying SMS Marketing with the content of promotions and customer appreciation at the end of the year.
  • Implementing PR articles on major and prestigious newspapers, with the goal of changing consumers’ perceptions about using towels properly.

Results

  • Information about cotton towels Mollis reaches over 1,000,000 (1 million), Vietnamese consumers.
  • Change the perception of the proper use of towels and use towels as a meaningful gift for loved ones.
  • Increasing the awareness of the brand of cotton towels Mollis and linking Mollis with Vietnamese brand image – international quality.

Giá trị chúng tôi hướng đến

Với giá trị cốt lõi “Đoàn kết – Tôn trọng – Trung thực & Tận tâm”, chúng tôi đồng ý với quan điểm của CEO Apple – Mr. Tim cook: “Giá khá quan trọng nhưng chất lượng thì còn quan trọng hơn. Một sản phẩm rẻ tiền sẽ làm hài lòng lúc mua nhưng khi mang về nhà và sử dụng nó thì niềm vui đó sẽ không còn nữa.” Vì vậy, chúng tôi tin rằng, việc xây dựng nền móng cho mọi  sản phẩm marketing dựa trên sự sáng tạo và chất lượng sẽ giúp chúng tôi có được vị thế vững chắc trong tâm trí của khách hàng.